Off-Topiccookie consentprivacy policyiab tcf
Yahoo Seeks Consent For Cookies And Tracking
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4.0
Yahoo displays a privacy consent notice informing users that when they use its sites and apps it stores cookies and accesses personal data. The notice says Yahoo and 245 IAB Transparency & Consent Framework partners may use precise geolocation, technical identifiers, browsing and search data for analytics, personalised advertising, measurement, and audience research. Users can accept, reject, or customise these choices.
Scoring Rationale
Official privacy notice provides clear consent controls but lacks new policy changes or broader industry impact.
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