Asha Sharma became Xbox CEO on February 23, 2026, with Matt Booty named Chief Content Officer, and in a Windows Central interview they denied plans to abandon console hardware amid declining sales and multi-platform releases. They pledged continued first-party studio integration, promised clear limits on AI usage in creative roles, and said hardware announcements tied to a "return to Xbox" are coming soon.
Key Points
- 1Affirmed console commitment by CEO Asha Sharma, saying Xbox hardware remains core after Feb 23, 2026
- 2Maintained first-party studio integration to influence hardware design, protecting creative risk and optimization
- 3Set firm AI limits—tools for testing and optimization, not automating creative writing, art, or design
Scoring Rationale
Official executive statements provide credible strategic guidance, but limited novelty and sector scope constrain broader impact.
Sources
Public references used for this report.
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