WPP Reorganizes Into Four Operating Units

WPP said in a Feb. 26, 2026 trading update it is reorganizing into a single company under Elevate28, creating four operating units—WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions. The firm reported like‑for‑like revenue less pass‑through costs fell 10.1% in Q4 2025 and 5.4% for the full year, expects mid‑to‑high single‑digit declines in H1 2026, and targets £500 million ($677 million) in annualized cost savings while investing in AI-backed WPP Open and a new talent framework.