WIN Expands Family-Building Benefits and Services
WIN, a family-building benefits manager, says it now operates in all 50 U.S. states and several countries and has helped over 900,000 families, CEO Roger Shedlin told Business Insider. Over the past five years, clients offering fertility benefits rose 153%, surrogacy/adoption 76%, and egg freezing 80%, with 80% of contracts from new clients, reflecting regulatory and demographic drivers. The company expanded services beyond fertility two years ago to include maternity, parenting, and caregiving programs.
Scoring Rationale
Credible CEO interview shows solid company growth and benefits expansion; limited broader novelty beyond employer benefits sector.
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