Wesfarmers announced today a groupwide program to deploy agentic AI across its major retail brands, including Bunnings, Kmart, Officeworks, Priceline and Blackwoods. The ASX-listed group signed multi-year partnerships with Google Cloud and Microsoft to power customer-facing conversational shopping pilots, Gemini Enterprise features, and expanded Azure OpenAI and M365 Copilot usage, aiming to personalise experiences and simplify operations.
Key Points
- 1Announces multi-year Google Cloud and Microsoft partnerships to deploy agentic AI across major retail brands.
- 2Seeks to personalise customer journeys, automate tasks, and simplify operations across forecasting, support and supply chains.
- 3Implements tools like Gemini Enterprise and Copilot, enabling staff productivity gains and customer-facing conversational commerce.
Scoring Rationale
Significant corporate AI adoption across major retail brands, but not a novel technical breakthrough or industry standard.
Sources
Public references used for this report.
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