Wellness Clubs Tap Social Loneliness Market

Bathhouse, Othership and other wellness-focused membership clubs are expanding amid growing demand for alcohol-free third spaces, the article reports, with Bathhouse expecting about $120 million in revenue by the end of this year. The trend reflects pandemic-era increases in loneliness—Cigna found 67% of Gen Z report feeling lonely—and signals commercial opportunities in premium community-driven wellness offerings.