Industry Newswellness clubsthird spacesbathhouseothership
Wellness Clubs Tap Social Loneliness Market
5.7
Bathhouse, Othership and other wellness-focused membership clubs are expanding amid growing demand for alcohol-free third spaces, the article reports, with Bathhouse expecting about $120 million in revenue by the end of this year. The trend reflects pandemic-era increases in loneliness—Cigna found 67% of Gen Z report feeling lonely—and signals commercial opportunities in premium community-driven wellness offerings.
Key Points
- 1Report shows Bathhouse expects ~$120 million revenue by year-end, indicating strong consumer demand
- 2Link pandemic and loneliness: 67% of Gen Z report loneliness, driving third-space demand
- 3Encourage operators to prioritize community design and premium services to attract wellness-seeking members
Scoring Rationale
Strong market signals and company-reported revenue support notability, but limited novelty and low relevance to AI/ML reduce broader technical impact.
Sources
Public references used for this report.
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