Industry Newsretail mediactvwalmartmeasurement
Walmart Expands Retail Media And CTV Reach
8.0
Walmart's advertising arm, Walmart Connect, is accelerating as retail media is forecast to grow about 20% in 2025, with Walmart Connect posting 33% growth in the U.S. last quarter and the global ad business—including Vizio—surging over 50% recently. The retailer is expanding CTV targeting, closed-loop measurement across surfaces, and AI-driven creative and adtech to attract non-endemic advertisers and improve ROAS.
Key Points
- 1Walmart Connect grew 33% in the U.S. last quarter, outpacing broader retail-media expansion
- 2Highlights Vizio integration and CTV adoption driving over 50% global ad growth and new advertisers
- 3Enables advertisers to target first-party data across CTV, app and in-store with closed-loop measurement
Scoring Rationale
Strong evidence of Walmart's rapid ad-growth and strategic CTV/AI investments, but not a transformative technology breakthrough.
Sources
Public references used for this report.
Practice with real Retail & eCommerce data
90 SQL & Python problems · 15 industry datasets
Used by DS/ML engineers at top companies
250 free problems · No credit card
See all Retail & eCommerce problems
