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Visa Reveals AI Shifts Holiday Consumer Spending
7.0
Visa released a November survey showing 47 percent of US shoppers used an AI tool for at least part of their holiday shopping, with gift discovery and price comparison common uses and 28 percent open to receiving cryptocurrency gifts. Younger adults, especially Gen Z, lead adoption of biometrics, social commerce and crypto, while consumers still prefer human customer service; Visa forecasts 4.6 percent holiday spending growth.
Key Points
- 1Reports 47 percent of US shoppers used AI for holiday shopping, gift discovery most common.
- 2Highlights Gen Z's strong crypto interest: 45 percent want cryptocurrency gifts, driving digital payments shift.
- 3Signals need for clearer AI data explanations and fraud protections as consumers still prefer human support.
Scoring Rationale
Official Visa survey provides actionable consumer trends, but findings are survey-based and limited to U.S. holiday shoppers.
Sources
Public references used for this report.
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