Industry Newsagentic commercepaymentsvisatokenization
Visa Reports Asia Pacific AI Shopping Hesitancy
7.1
Visa released a YouGov-backed State of Digital Commerce in Asia Pacific study on Feb. 10, 2026, surveying 14,764 consumers across 14 markets. It finds 74% use AI for product discovery but 32% hesitate to share payment data, while 45% would adopt AI commerce with stronger payment security assurances. The report highlights higher caution among affluent and digitally mature markets, and greater openness in India and Vietnam.
Key Points
- 1Shows 74% use AI for product discovery, while 32% refuse to share payment data.
- 2Indicates trust gap: 45% more likely to adopt AI commerce with stronger payment security assurances.
- 3Implies merchants and platforms must implement tokenization, passkeys, and transparent data controls to convert sales.
Scoring Rationale
Solid region-wide survey with actionable trust recommendations, but company press release limits independent external verification.
Sources
Public references used for this report.
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