Visa Finds AI Reshapes Winter Travel Planning

Visa reports that US travelers are increasingly using AI to plan Milano Cortina 2026 winter trips, with 55% saying they will use AI tools and 40% already having used them, according to a recent Visa consumer study. The report finds 71% say AI reduces planning time and 66% prefer domestic destinations, suggesting businesses should adapt payment and personalization strategies to capture rising winter tourism spending.
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Strong official survey and actionable business implications, limited by US-only sample and narrow industry-specific scope.
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