Video Game Industry Embraces Generative AI Tools

Google last month launched Project Genie, an early research prototype powered by the Genie 3 world model that generates 60-second explorable sandbox worlds for AI Ultra subscribers. The piece reports major publishers—Krafton, EA, Ubisoft—are pushing generative AI to streamline development while many developers warn about job risks, copyright, and low-quality outputs. Early tests found Genie’s worlds rudimentary and not game-engine compatible.