Industry Newsgenerative aimarketinggartnerconsumer trust
U.S. Consumers Reject GenAI In Brand Marketing
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8.1
Gartner's survey of 1,539 U.S. consumers in October 2025 finds 50% would prefer brands avoid using generative AI in consumer-facing content like ads and messaging. It also reports 61% frequently question information reliability and 68% doubt content authenticity, prompting Gartner analysts to advise transparency, optional AI use, and clear verification to preserve consumer trust. Marketers should prioritize assistive, labeled AI experiences.
Scoring Rationale
Credible Gartner survey provides actionable guidance for marketers; limited novelty and sector-specific scope reduce broader impact.
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