U.S. Consumers Reject GenAI In Brand Marketing
Gartner's survey of 1,539 U.S. consumers in October 2025 finds 50% would prefer brands avoid using generative AI in consumer-facing content like ads and messaging. It also reports 61% frequently question information reliability and 68% doubt content authenticity, prompting Gartner analysts to advise transparency, optional AI use, and clear verification to preserve consumer trust. Marketers should prioritize assistive, labeled AI experiences.
Key Points
- 1Report finds 50% of U.S. consumers prefer brands avoid GenAI in marketing content.
- 2Shows growing skepticism: 61% frequently question information reliability, 68% doubt content authenticity.
- 3Urges marketers to disclose AI use, offer opt-outs, and prioritize assistive, verifiable AI experiences.
Scoring Rationale
Credible Gartner survey provides actionable guidance for marketers; limited novelty and sector-specific scope reduce broader impact.
Sources
Public references used for this report.
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