UK Consumers Increase Online Spending in February

Adobe Analytics reports UK consumers spent £9.25 billion online in February, up 3.3% year‑on‑year, driven by wet weather and lower consumer confidence. Mobile spending rose 3.9% versus February 2025 and social referrals grew 15.8%, while AI referrals jumped 201%; shoppers pulled back on big-ticket items and increased spending on supplements and higher-quality apparel.