Product Launchlast mile logisticsquick commerceuberondc
Uber Launches B2B Last-Mile Service On ONDC
7.0
Uber has launched Uber Direct, a white-label B2B last-mile delivery service on the Open Network for Digital Commerce (ONDC), going live in Bengaluru in 2025. The service uses Uber’s two-wheeler fleet to fulfill grocery orders for partners including Zepto and KPN Farm Fresh, and will soon handle QSR brands such as KFC and Burger King. The move targets quick-commerce capacity needs and competes with providers like Delhivery and Shadowfax.
Key Points
- 1Launches Uber Direct on ONDC in Bengaluru, serving Zepto, KPN Farm Fresh, and upcoming QSRs.
- 2Taps 1.5M+ driver network and growing two-wheeler fleet to address quick-commerce capacity shortfalls.
- 3Offers enterprises white-label B2B logistics via ONDC, enabling multi-use gig earnings for riders.
Scoring Rationale
Notable market entry leveraging Uber's large driver base and two-wheeler network, but limited geographic and ONDC-only routing.
Sources
Public references used for this report.
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