The Knot Pilots Ads And App Within ChatGPT

The Knot Worldwide is piloting ads and an in-ChatGPT app after OpenAI approached the company in January to join the platform's ad trial. CMO Jenny Lewis says the brand prioritizes brand and user safety, data transparency, and ongoing partnership while measuring organic user adoption before investing paid marketing. The pilot signals marketers adapting search and measurement strategies amid generative AI disruption.