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Tech Platforms Use Advertising To Rebuild Trust
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7.1
Major tech platforms are increasingly buying brand advertising to counter declining consumer trust in generative AI, according to industry reports and recent campaigns. Research from the IAB and Sonata Insights found 82% of advertising executives think Gen Z and millennials view AI ads positively, but only 45% of those consumers agree; companies spent more than $473 million on AI-powered ads last year.
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