Team Pilots Facebook Intervention To Reduce Cancer Risk
Researchers developed and pilot-tested a theory-based web intervention delivered via Facebook private groups in 2026 to reduce six cancer risk factors among rural emerging adults aged 18–26, creating 400 posts and conducting formative surveys (n=297) and a pilot (n=26). The one-month pilot reached participants across rural counties with sustained engagement (1,060 post views, 346 reactions, 72 comments) and prompted content and design changes emphasizing trusted sources and scalability.
Key Points
- 1Developed 400 Facebook posts and ran formative surveys (n=297) plus a pilot (n=26).
- 2Demonstrated sustained engagement across rural counties (1,060 views, 346 reactions, 72 comments).
- 3Suggests scalable, theory-based social media strategies with community co-creation improve intervention acceptability.
Scoring Rationale
Strong community-engaged pilot with peer-reviewed evidence, limited by small pilot size and niche rural emerging-adult scope.
Sources
Public references used for this report.
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