Industry Newsclassic animationbroadcast rightswarner bros discovery
TCM Secures Looney Tunes Broadcast Rights
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5.1
Beginning in February, Warner Bros. Discovery–owned Turner Classic Movies will begin airing the Looney Tunes animated films under a newly announced six-year licensing deal that makes the shorts accessible on linear television. The rollout starts with a week-long Bugs Bunny tribute featuring 45 classic cartoons and will continue with additional shorts and feature pairings, restoring content removed from HBO Max in March.
Scoring Rationale
Official six-year licensing deal increases access and credibility, but limited novelty and industry impact beyond classic-animation audiences.
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