Product Launchcomputer visionshopping appstargetpersonalization
Target Adds AI Shopping Features To App
7.1
Target quietly rolled out several AI-powered shopping features to its mobile app over the past year, Business Insider reports after testing them. The upgrades include a handwritten-list scanner that maps items to up to 20 product matches, a prominent 'Buy It Again' tab highlighting frequent or discounted purchases, and an in-store store-mode map using geolocation. Target said roughly one-fifth of merchandise sales came via web or app, about $21 billion.
Key Points
- 1Introduces handwritten-list scanner converting paper notes into up to 20 product matches.
- 2Adds 'Buy It Again' tab surfacing frequent, discounted items for faster weekly restocking.
- 3Implements store-mode mapping with geolocation to accelerate in-store navigation and pickups.
Scoring Rationale
Company-wide product AI updates drive convenience, but offer limited technical novelty and shallow implementation details.
Sources
Public references used for this report.
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