Target Accelerates Technology Investments To Boost Margins

Target says it will accelerate technology investments this year, focusing on its retail media network Roundel and Target+ marketplace, and projects operating income margin to rise about 20 basis points in 2026 versus last year's 4.6%. Executives also described agentic-commerce experiments including a ChatGPT app and Google Gemini commerce integration, and plan to expand Roundel and grow Target+ to over $5 billion.