Take-Two Interactive CEO Strauss Zelnick told Gameindustry.biz that generative AI was not used in developing Grand Theft Auto VI, saying Rockstar built environments 'building by building, street by street.' He added the handcrafted process is core to Rockstar's design philosophy, while Take-Two still runs hundreds of AI and machine-learning pilots to improve cost and time efficiency across other studios.
Key Points
- 1States that Rockstar used zero generative AI in Grand Theft Auto VI development.
- 2Describes handcrafted, building-by-building world creation as central to Rockstar's design philosophy and quality.
- 3Signals continued company AI investment with hundreds of pilots improving cost and time efficiency.
Scoring Rationale
Official CEO confirmation about flagship-game development increases impact, limited by modest technical novelty and narrow procedural detail.
Sources
Public references used for this report.
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