Industry Newsbroadcast radioaudience ratingssouthern cross austereo
Sydney Breakfast Teams Navigate Major Lineup Changes
5.1
On March 5, 2026, reporting highlighted lineup churn in Sydney breakfast radio as the first 2026 ratings showed Triple M at 5.0 and 2Day at 3.6, versus Kyle and Jackie O’s final 12.7. Christian O’Connell, who launched in mid-January, scored 6.1 after a 3.6-point fall. Broadcasters say they will pursue male or music-focused strategies and expect clearer shifts by June’s ratings book.
Key Points
- 1Triple M and 2Day register 5.0 and 3.6 in first 2026 ratings.
- 2Shows O'Connell's mid-January launch lost 3.6 points, indicating audience disruption after lineup change.
- 3Signals programmers should target niche audiences with male-oriented or music-focused breakfast strategies.
Scoring Rationale
Moderate industry relevance and official ratings data, but limited novelty and narrow geographic scope impact.
Practice with real Ad Tech data
90 SQL & Python problems · 15 industry datasets
Used by DS/ML engineers at top companies
Active Search Campaigns by BudgetEasyHigh CPC Clicks & Poor Landing PagesMediumCampaign ROAS by Attribution ModelHard
250 free problems · No credit card
See all Ad Tech problems
