Industry Newscausal aimarketing measurementswayablerandomized controlled trials
Swayable CEO James Slezak Joins ARF Board
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Swayable announced that CEO Dr. James Slezak has been appointed to the Advertising Research Foundation Board of Trustees for 2026. The causal-AI marketing measurement provider uses randomized controlled trials and machine learning to produce Swayable Impact Scores, used by brands including Amazon, Airbnb, T-Mobile, DoorDash, and Paramount. The appointment signals growing influence in marketing measurement and industry research circles.
Scoring Rationale
Official ARF trustee appointment shows industry recognition and relevance to marketing measurement, but provides limited technical detail and actionable guidance.
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