Industry Newsgenerative aiagentssocial mediaflightstory
Steven Bartlett Pauses AI-written LinkedIn Posts
5.9
Steven Bartlett's media company FlightStory said it stopped using AI to craft LinkedIn posts after noticing pervasive low-quality "AI slop," CRO Christiana Brenton told Business Insider. FlightStory still deploys AI across operations, including a "Project Gutenberg" content effort and AI agents, but retains human editors for final edits and prioritizes raw human-written social copy to improve engagement.
Key Points
- 1Stopped using AI for LinkedIn posts after detecting pervasive low-quality "AI slop" in content
- 2Found human-written posts perform better and foster emotional resonance, improving audience engagement
- 3Advises retaining human final edits and prioritizing raw, imperfect authenticity for platform relevance
Scoring Rationale
Direct company-level reporting with first-hand quotes and practical guidance; limited technical novelty and narrow social-media platform focus.
Sources
Public references used for this report.
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