Industry Newsgenerative aiads platformsnapperplexity
Snapchat Positions Ads Manager For Broader Advertisers
8.0
Ajit Mohan, Snap's chief business officer, says on the Dec. 22, 2025 AdExchanger Talks podcast that Snapchat skews young but has sizable older user segments in some regions, and teenagers wield significant buying power. He says Snap is simplifying its Ads Manager to be more familiar to advertisers, courting small-to-medium businesses, and is partnering with Perplexity and using generative AI to enhance creative production.
Key Points
- 1Highlights Snapchat's diverse age mix, including regions with half users over 25 and 30% over 35
- 2Explains teens' substantial buying power and long-term value as brand-loyal future consumers
- 3Advises simplifying Ads Manager and using generative AI; Perplexity partnership supports creative and SMB outreach
Scoring Rationale
Executive-confirmed AI partnership and advertiser strategy boost platform relevance, but offers limited transformative technical innovation.
Sources
Public references used for this report.
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