Snapchat Launches Creator Subscription To Monetize Creators

Snapchat announced on Feb. 17 that it will launch Creator Subscription in alpha testing Feb. 23 with a select group of U.S. creators, expanding to Canada, the U.K. and France in the coming weeks. The paid offering gives subscribers access to exclusive Snaps and Stories, priority replies and an ad-free experience, aiming to provide creators recurring revenue alongside existing monetization programs.