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SM Entertainment Accelerates AI-Driven Music M&A
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SM Entertainment Co-CEOs Daniel Jang and Dmitry YJ Tak unveiled the "SM NEXT 3.0" strategy on the company's official YouTube channel, announcing more active M&A in music and AI-driven upgrades to A&R. The plan includes building Kreation Music Rights into Asia's largest publishing company within five years and cites Q3 2025 operating profit up 261.6% to 48.2 billion won, underscoring growth.
Scoring Rationale
Official, strategic corporate plan with AI and M&A commitments; limited breakthrough novelty beyond expected industry digitalisation.
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