Samsung Partners Enel To Provide Free Electricity
Samsung Electronics said Tuesday it has partnered with Italy's Enel to offer up to 180 kilowatt-hours of free electricity to customers who buy Samsung washing machines in Italy, beginning immediately. The benefit covers roughly two years of usage for an A-rated Samsung washer and requires buyers to link the appliance to Samsung's SmartThings platform. The move extends Samsung's energy-offer programs in Britain, the Netherlands and the U.S.
Key Points
- 1Provides up to 180 kWh free electricity per washer over two years for Italian buyers
- 2Partners with Enel and ties benefit to Samsung SmartThings connectivity for usage tracking and delivery
- 3Allows appliance makers and energy firms to bundle utility incentives, informing marketing and partnership strategies
Scoring Rationale
Official partnership provides actionable smart-home energy-bundling model, but lacks novel technical innovation beyond prior regional programs.
Sources
Public references used for this report.
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