Industry Newsheadless ecommercecomposable storefrontloyalty managementrodd and gunn
Rodd & Gunn Explores Headless Ecommerce Strategy
7.1
Rodd & Gunn is exploring a shift to a headless ecommerce architecture using Salesforce's Composable Storefront, Angela Ward said at Salesforce’s AgentForce World Tour 2026 in Sydney. The move aims to reduce developer reliance, accelerate three-month website rollouts using a single codebase and global templates, and add Salesforce Loyalty Management to improve customer retention.
Key Points
- 1Plans to adopt Salesforce Composable Storefront headless ecommerce to decouple frontend from backend.
- 2Aims to speed time-to-market and reduce developer reliance for global multi-country website rollouts.
- 3Enables faster channel expansion, easier mobile integration, and improved loyalty program deployment.
Scoring Rationale
Actionable vendor-backed ecommerce modernization guidance; limited novelty and focused on a single retailer's implementation case study.
Sources
Public references used for this report.
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