Industry Newsgenerative aillmretail
Retailers Adopt AI Without Clear Business Gains
9.0
Berkeley Research Group reported on Nov. 12 that more than eight in 10 North American retailers have integrated AI into operations, with current uses in marketing (70%), IT (62%), and digital commerce (56%). The report warns that widespread AI deployment — including plans for planning, supply chain, and logistics — has not yet clearly translated into measurable business benefits, urging defined KPIs and ROI-driven pilots.
Key Points
- 1Report shows 80%+ of North American retailers use AI, especially in marketing and IT functions.
- 2Highlights uncertainty about measurable returns, as AI often handles menial tasks without clear financial impact.
- 3Advises retailers to target AI investments with defined ROIs, KPIs, pilots, and operating models.
Scoring Rationale
Broad, industry-wide adoption data and practical ROI guidance increase relevance, but findings offer limited novel technical advances.
Sources
Public references used for this report.
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