Retailers Adopt Agentic AI For Commerce

Retailers are shifting from search-based shopping to agentic AI that interprets customer intent, McKinsey estimates agentic commerce could drive nearly $1 trillion in US retail by 2030. The article outlines four operational changes—synchronizing online and in-store data, consolidating customer profiles, using real-time data for automated decisions, and building a unified data foundation—to ensure accurate AI recommendations and enable automated fulfillment.