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Retail Media Networks Move Toward Marketing Centerstage
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8.0
Retail media networks are moving to the center of advertising strategy, industry executives said at a Jan. 7 CES panel hosted by Roundel, Target's retail media network. Panelists from Target, Meta and Oura described using first-party data, AI and cross-platform signals to boost personalization, measurement and ROI, citing Oura's projected sales rising to about $1.5 billion this year.
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Industry-relevant executive panel and concrete examples; limited novelty beyond confirming established retail-media trends and practices.
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