Researchendometriosistrauma informedsocial mediapatient engagement
Researchers Launch Trauma-Informed Endometriosis Awareness Campaign
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A University of British Columbia research team launched a trauma-informed social media campaign in March 2025 to disseminate EndoPhoto study findings about Asian women’s endometriosis experiences during the COVID-19 pandemic. The campaign applied five adapted trauma-informed principles, was co-designed with patient partners, and recorded 8,540,528 impressions with engagement rates of 6.23% on Instagram and 1.4% on Pinterest.
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Practical, peer-reviewed campaign study that offers replicable methods, limited by narrow scope focused on endometriosis outreach.
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