Industry Newsmeta ai glassesexperiential marketingray banmusic festival
Ray-Ban Showcases Experiential Spaces At Nomads Festival
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6.1
Ray-Ban hosted two curated listening spaces and a central Hub at Nomads festival in Khetri from February 13–15, 2026, showcasing music, craft, and product experiences. The brand staged Ray-Ban Easy Picnic and Ray-Ban Puqaar alongside the Ray-Ban Hub, where visitors tried analogue printmaking, vinyl sets, and hands-free demos of Ray-Ban Meta AI Glasses. The activation emphasized sustained presence and immersive engagement over spectacle.
Scoring Rationale
Official, timely brand activation with hands-free AI demos drives relevance, but limited novelty and promotional framing limit impact.
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