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Qualcomm builds Snapdragon consumer brand for AI
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4.2
Qualcomm is building the consumer brand Snapdragon for the AI era, CMO Don McGuire details. McGuire described the company's brand development work, which culminates in a new campaign by 72andSunny.
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Corporate branding for a major chipmaker affects market perception and consumer visibility but has modest direct relevance to AI/ML practitioners.
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