Industry Newsenterprise aidigital transformationpublicis sapient
Publicis Sapient CEO Urges Aligning AI Incentives
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On March 12, 2026, HBR editor in chief Amy Bernstein interviewed Nigel Vaz, CEO of Publicis Sapient, at the HBR Strategy Summit about enterprise AI strategy. Vaz said many enterprise AI initiatives fail because incentives, talent strategies, and trust are insufficiently addressed, and he shared lessons on creating measurable operational value at scale. He emphasized aligning incentives and reskilling to operationalize AI.
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