Industry Newsgenerative aitelecom partnershipbharti airtelperplexity ai
Perplexity Ends Airtel Free Pro Partnership
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6.9
Perplexity and Bharti Airtel concluded their partnership in January 2026 after Airtel offered a free 12-month Perplexity Pro subscription to its 360 million customers starting July 2025. Sources said roughly three-fourths of subscribers redeemed the offer, and Airtel is now partnering with Adobe; users retain access through the paid year while post-12-month payment terms depend on Perplexity.
Scoring Rationale
Strong scope and relevance across India's large telecom user base, but limited by single-source reporting and sparse official confirmation.
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