Industry Newsgenerative aitelecom partnershipbharti airtelperplexity ai
Perplexity Ends Airtel Free Pro Partnership
6.9
Perplexity and Bharti Airtel concluded their partnership in January 2026 after Airtel offered a free 12-month Perplexity Pro subscription to its 360 million customers starting July 2025. Sources said roughly three-fourths of subscribers redeemed the offer, and Airtel is now partnering with Adobe; users retain access through the paid year while post-12-month payment terms depend on Perplexity.
Key Points
- 1Ends Perplexity-Airtel partnership in January 2026 after free 12-month Perplexity Pro offer
- 2Attracted roughly 75% uptake among Airtel's 360 million users, signaling strong consumer demand
- 3Requires users to follow Perplexity's post-12-month payment terms; Airtel shifts future tie-ups to Adobe
Scoring Rationale
Strong scope and relevance across India's large telecom user base, but limited by single-source reporting and sparse official confirmation.
Sources
Public references used for this report.
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