Product Launchshort form videostreamingparamountugc
Paramount Adds Short-Form Video And UGC
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5.1
Paramount+ plans to add short-form clips and user-generated content to its streaming service, according to internal presentations and mid-January emails viewed by Business Insider. The initiative, dubbed Project Eagle, aims to seed a personalized short-form feed using existing catalog clips and contributions from Paramount's Applied Machine Learning Group, prioritizing mobile rollout in the first quarter. The move targets competition from TikTok, Netflix, and Disney.
Scoring Rationale
Timely inside look into Paramount's product shift; limited by single-source reporting and modest industry-wide novelty.
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