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OpenAI Tests ChatGPT Advertising With CPM Pricing
7.1
OpenAI is launching a U.S. ad test for ChatGPT starting February 6, selling sponsored placements on free and Go tiers at $60 per 1,000 views, Digiday reports. The company has approached large brands with reported minimum commitments around $250,000 and will provide only view and click-through metrics during the several-week trial. Agencies say pricing, placement logic and long-term plans remain unclear.
Key Points
- 1Announces test selling sponsored ChatGPT answer placements at $60 CPM starting February 6 for several weeks.
- 2Targets large brands with minimum commitments near $250,000, seeking a share of advertisers' search budgets.
- 3Provides only views and click metrics to advertisers, raising measurement and conversion concerns for search marketers.
Scoring Rationale
Provides concrete pricing, timing and partner details, but depends on agency reports with limited official confirmation.
Sources
Public references used for this report.
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