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OpenAI Tests Ads On ChatGPT Platform
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6.1
OpenAI began piloting ads on ChatGPT on Feb. 9, with more than 100 brands participating and some pledging at least $200,000. The trial shows slow spend and weekly CSV reporting, though ad volume reportedly rises and Target saw 40% monthly growth in ChatGPT-driven site traffic. OpenAI says it’s proceeding cautiously to avoid reputational risk and is testing a self-service ad portal.
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Provides relevant, actionable advertiser intelligence with measurable metrics; limited by modest novelty and constrained pilot scale.
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