OpenAI Signs Smartly To Personalize Ads
OpenAI signed Smartly as its first creative adtech partner on April 1, 2026, Business Insider reports, with Smartly piloting personalized, conversational ChatGPT ads for entertainment, retail and sports clients. Initially Smartly will optimize ad performance in real time, with a longer-term plan to build interactive chat-style ad formats; OpenAI said it is on track for $100 million in annualized ad revenue and works with about 600 advertisers.
Scoring Rationale
Fresh April 1, 2026 news on an exclusive partnership with measurable pilots; scores high on scope and relevance given OpenAI's ad revenue trajectory. Slightly reduced because coverage lacks deep technical details and relies on a single outlet's exclusive reporting.
Practice with real Ad Tech data
90 SQL & Python problems · 15 industry datasets
250 free problems · No credit card
See all Ad Tech problemsStep-by-step roadmaps from zero to job-ready — curated courses, salary data, and the exact learning order that gets you hired.
Sources
- Read OriginalOpenAI's new partner wants to build ads that can chat with youbusinessinsider.com
