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OpenAI Introduces Ads In ChatGPT Free And Go
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8.9
OpenAI said it will begin showing ads to all users of the free and Go versions of ChatGPT in the US in the coming weeks, integrating ad‑tech firm Criteo into its advertising pilot. Criteo has asked advertisers to commit $50,000–$100,000 and to supply multiple text and visual variations to boost delivery. OpenAI is pursuing ads to diversify revenue as compute costs rise amid generative‑AI competition.
Scoring Rationale
Strong official announcement with clear advertiser guidance and industry impact, but limited novelty because an ads pilot already existed.
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