Industry Newsentertainmentopenaicelebrity partnerships
OpenAI Hires Charles Porch To Court Hollywood
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OpenAI has hired Charles Porch, formerly Instagram's head of partnerships at Meta, Vanity Fair reported, to lead outreach to celebrities and creatives. Porch plans a "listening tour" to address performers' and filmmakers' fears about AI misuse amid studio licensing deals and industry layoffs, signaling a push to repair OpenAI's Hollywood image.
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