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OpenAI Explores Displaying Ads Inside ChatGPT Responses
7.0
OpenAI is reportedly exploring ways to show advertisements inside ChatGPT responses when users ask about shopping or services, according to The Information on Dec. 27, 2025. The company has produced mockups and is hiring ad executives as ChatGPT surpasses 900 million weekly users and could reach 2.6 billion by 2030, potentially entering the more-than-$1 trillion digital ad market. OpenAI says no live ad tests are underway.
Key Points
- 1Develops ad mockups to surface sponsored results in ChatGPT shopping and service responses
- 2Targets massive ad market as ChatGPT reaches 900 million weekly users, 2.6 billion projected by 2030
- 3Requires cautious integration: designers and executives emphasize trust, no live tests according to VP Nick Turley
Scoring Rationale
Significant commercial implication given ChatGPT's scale, but currently speculative with no confirmed live tests or product release.
Sources
Public references used for this report.
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