Financial Times reports that OpenAI is charging advertisers roughly $60 per 1,000 impressions to place ads inside the ChatGPT experience. The rate matches high‑end digital video and streaming CPMs, positioning ChatGPT as a premium ad environment and marking a clear monetization shift beyond subscriptions and API sales. Advertisers will evaluate whether conversions justify the cost, influencing adoption and pricing.
Key Points
- 1Sets $60 CPM for ChatGPT ads, matching high-end streaming and video rates.
- 2Positions ChatGPT as premium ad environment targeting large advertisers with deep budgets.
- 3Advertisers must prove conversions justify cost, or platform may face pricing pressure.
Scoring Rationale
Industry-relevant pricing reported by Financial Times, but limited by single-source reporting and missing performance metrics.
Sources
Public references used for this report.
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