OpenAI Builds Foundations For Ads Business

OpenAI is building the technical foundations for an advertising business, posting seven ad-focused roles since the turn of the year to hire engineers for monetization infrastructure, ad delivery and internal tools. The listings include a trust-and-safety operations role tied to monetization, and the company plans to begin testing ads over the coming weeks. The hiring suggests OpenAI prioritizes technical controls and safety before assembling a salesforce.