Industry Newsgenerative aigame developmentneteasecopyright concerns
NetEase Orders Studios To Ban AI Usage
6.1
Goichi Suda (Suda51) told Eurogamer that NetEase instructed its studios not to use generative AI in games and reportedly shut down an internal AI research division. He said the company did not explain the decision, though he suggested player backlash and copyright risks may have influenced the policy. The comments reference Grasshopper Manufacture's Romeo is a Dead Man and past ChatGPT experiments in NetEase titles.
Key Points
- 1Reports NetEase told studios to avoid generative AI and closed its AI research division.
- 2Explains possible reasons: player backlash and copyright/legal concerns complicating AI deployment.
- 3Signals developers should reassess AI features, prioritize legal clearance and player sentiment before integration.
Scoring Rationale
Company-level AI policy highlights practical legal and player risks, but single-source reporting and narrow scope limit broader impact.
Sources
Public references used for this report.
Practice interview problems based on real data
1,625 SQL & Python problems across 15 industry datasets — the exact type of data you work with.
Try 250 free problems
