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Naver Gains E-commerce Users After Coupang Breach
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8.1
South Korea's Naver is attracting e-commerce users and transactions after a data breach at rival Coupang, Asia Today reports on March 9. Naver Plus Store reported 7.5 million monthly active users in February (up 5.9%), while Coupang's base slipped to 33.1 million (down 0.2%); Naver's shopping transactions rose 28% year-over-year and Q4 2025 commerce revenue reached 1.054 trillion won.
Scoring Rationale
Strong industry metrics and official data support high impact; limited novelty beyond South Korea market restricts broader significance.
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