Mystery Marketer Orchestrates Fake OpenAI Super Bowl Ad

A mysterious marketing campaign circulated this month claiming a shelved OpenAI Super Bowl ad starring Alexander Skarsgård, with a purported leak shared widely on X and YouTube before OpenAI executives, including CMO Kate Rouch, denounced it as "fake news." Reporting found Skarsgård's representatives confirmed his participation while a firm called BrandWorks allegedly solicited creators, leaving the video's origin unresolved.