Mobile Adtech Firms Pursue IPO Rebound

Blackstone-backed mobile adtech firm Liftoff filed for a US IPO this week, reporting $491 million revenue in the nine months ended Sept. 30 and $263.3 million adjusted earnings (54% margin) with a $25.6 million net loss. Industry executives say its performance-advertising growth and AI-driven targeting could trigger more mobile adtech listings from firms like InMobi and Moloco, potentially spurring consolidation and M&A.